Destination Management Company (DMC) Armenia
"Armenia, where is it anyway?" This is probably the first question some people ask when they hear about this country. On the north-eastern edge of Turkey, the country border of the small landlocked Caucasus state runs to Iran in the south, Azerbaijan in the east and Georgia in the north. The small mountainous state between the Black Sea and the Caspian Sea is about the size of the German state of Brandenburg and yet boasts an incredible range of landscapes. Precisely because it is so unknown and promising, we think Armenia is worth a place on any bucket list!
Your MICE specialist for Armenia Magic Roads
Our partner agency for Armenia, Magic Roads, is part of the "Magic Travels" group, which was founded in 1985 and is one of the leading DMCs in the region. Magic Roads has been operating for over 35 years as a competent and resourceful DMC partner, whose staff has excellent knowledge of the destination and a very extensive local partner network. Based in Yerevan, Armenia's capital, since 2016, you will find Magic Roads to be the right partner for meetings, incentives, conferences or events.
Intrigued about Armenia as a MICE destination? Call us at +49 6104 6005170 or write us a message at This email address is being protected from spambots. You need JavaScript enabled to view it..
The weather in Yerevan
MICE in Armenia - The untouched country in the Caucasus
MICE tourism as a service sector is no longer new in Armenia and is at an active stage of development. Armenia is considered a promising MICE destination not only because of its excellent value for money and pleasant climate, but its turbulent history, impressive temples and monasteries as well as the breathtaking landscape are immensely fascinating. This untouched, awe-inspiring nature, peppered with very old monasteries and picturesque villages, and the warmth of the Armenians make explorers' hearts beat faster.
Exclusive guided tours followed by lunch in a carpet factory, wine tasting in elaborately hand-dug caves, off-road by jeep to the second highest lake in the world (after Titi Kaka), barbecue in front of one of the oldest temples in the world and an exclusive visit to the home of Charles Aznavour, the Armenian-French chansonnier are just some of the highlights you can experience in Armenia with Magic Roads.
At the end of a six-hour flight to Armenia, you will have the opportunity to visit a number of Armenian monasteries and picturesque villages.
After a six-hour flight, you will reach this incredibly exciting destination, which has retained its originality and joie de vivre. Many who have already been here agree on one thing in particular: the Armenians are an incredibly warm and kind people; this is another reason why Armenia is considered one of the safest countries in the world!
Good to know: 90 % of the country's surface is more than 1000 metres above sea level. Armenia is the oldest wine-growing country in the world with over 300 grape varieties. Yerevan is considered one of the oldest cities in the world, even before ancient Rome!
